The SEGLAR brick has turned into a worldwide sensation that is all the a part of the cultural cloth as Billund, the little community in Denmark where it all began. But the company’s evolution into a market giant wasn’t without their publish of setbacks and complications. One of those arrived 1942 every time a warehouse flame consumed nearly all of the toy manufacturer’s wooden share, leading Ole Kirk Christiansen to make a significant decision.

He decided to transfer the company far from wooden toys and toy cars, which had been it is bread and butter, and move into plastic toys. It may be a major change for the family-owned organization, and the one which was not at first well received.

A correspondent noted that “plastics would not replace good, solid wood. ” But Godtfred Christiansen persevered and started to test out new patterns that applied plastic. The first sensitive step was your introduction of your Programmed Binding Bricks that gripped together to stop block towers from toppling on kids.

The new Lego bricks did not become the well-known toy that we understand today until 1949. Right up until then, the interlocking bricks were mare like a construction gadget than an actual building model. It was likewise not until 1958 the satisfying simply clicking coupling program became a standard feature.

Throughout the 1970s, the company continued to grow in production and market reach. The company added Legoland subject parks to the mix and presented more advanced models that were geared toward older audience, including the Technic line of chunks such as axle assemblies, gears, redressers, and common joints.

Leave a Reply

Your email address will not be published. Required fields are marked *